5 myths about seo-friendly content

Writing Search Engine Optimization (SEO) content is a great way to grow your business and improve your chances of ranking higher in search results, without increasing your marketing budget. It involves using keywords and phrases in online content that appeals to search engine algorithms and peoples' searches to determine the order pages appear in the search results for a given query. It is commonly thought to be a complicated and lengthy process, but it doesn’t have to be.

Here are 5 myths that we want to debunk when it comes to writing SEO-friendly content:

SEO-friendly content is tedious and boring

This is not necessarily true! There should be no pressure to write lengthy articles. As long as your SEO-friendly content is informative, helpful and easy to read, you are on the right track.

SEO-friendly content is complex, hard-to-read and too technical

There is no need for keyword stuffing or overthinking the content being written. Focusing on well-written articles that are helpful to your readers will provide easy to find, SEO-friendly content that can be understood by anyone searching for your product or service.

Is SEO worth the effort as it’s continually changing?

You’re right, SEO is always evolving and changing but those changes are for the better. As long as you have a strategy that concentrates on creating high-quality content that is helpful and of value to your end users, you’ll be off to a good start. Keep an eye on industry trends, your competitors and your audience's interests.

Why focus on SEO when we have social media?

Whilst social media is great for visibility and networking, content can be lost through feeds and means you need to post daily to reach your audiences' screens. SEO helps your content to reach people over a longer period of time and is still very much a necessity to growing your business.

SEO doesn’t benefit from consistency

This is actually quite the opposite. The more content your site is updated with, the more search engines will drive traffic to your website, so we highly encourage you to write blogs as frequently as possible! Having a consistent plan for content on your site will be beneficial for you in the long run and keep people returning to your pages.

If you’re interested in improving your SEO and want to learn how Marketing Smartly can help with your content needs, get in touch by emailing us at info@mark-smart.co.uk or give us a call on 07712 342198.