The content you create communicates your message, educates your readers, and persuades them to purchase your products and services over your competition. In fact, providing high-quality content is one of the most important things you can do to attract clients and create interest in your business. Here is 7 ways you can make sure your content is connecting with the right audience for you and your business.
1. Create Original Content.
Always create content that is original and organic to you and your business. This is key to making your content look completely different to other peoples.
2. Always Focus On Creating Strong Headlines.
Punchy headlines or questions getting people to think before they read statistically get the better engagement rates.
3. Make Your Content Actionable.
Can they click and get taken somewhere else? They should do!
4. Communicate Better by Adding Images and Video.
This is key! This is what will get them to stop and look at your post on their feed. Colours, Fonts, Videos, Images it must be attractive to the eye.
5. Keep up with your branding.
Make sure your branding is constant in your posts. This will make you stand out as a more professional company or page.
6. Use your insights.
Using insights on your social media pages will help you direct the type of content directly to your audience. A lot of sales teams will create content campaigns of very similar posts that are only slightly different which are then directed to different industries or people they relate to.
7. Enjoy the creative flow.
Be generating content ideas all the time, keep your mind open. Look around at other people’s content and get inspired. The more you enjoy the experience the more it reflects on your posts.
Founder/Director of Marketing Smartly Ltd