Creating a digital marketing strategy

A digital marketing strategy is necessary to help you understand changes in the digital landscape and support you to achieve your long-term business objectives. Without a well formulated plan in place, your chances for growth and innovation may be limited.

Most importantly, having an effective digital marketing strategy put in place, will help you to review each digital touch-point and assess its importance and value, allowing you to improve and grow your digital presence.

Below we have shared 5 key steps to creating an effective digital marketing strategy for your business.

1. Set your Goals and Objectives

You firstly need to think about what it is you want to accomplish, answering the question: What is the main goal you want your digital marketing efforts to achieve? For example, Are you trying to expand your reach in a specific country or continent? Are you trying to boost your social media followers?

The answer to your question will determine the steps you take, the type of content you create and the platforms you choose to use. Remember, it is important to set goals that are realistic and achievable to make it easier to stay on top of them.

2. Research your Audience

You may already know who your audience is but it is necessary to take the time to understand where your audience spends their time online. This information will be crucial in determining how you can most effectively reach them and which channels you must include in your strategy.

Using any data you might have access to will help to narrow down who your ideal audience is. Alongside this, focusing on demographic information such as age, gender, income and your audience’s aspirations, goals and wants to then cater to their emotional needs and satisfy their desires in your digital marketing campaigns.

3. Know your Competitors

It’s important to be aware of the current online landscape. Knowing what your competitors are doing will help you to know where to expend your efforts and what to avoid. If your competitors are not using a specific social media channel to reach customers, there is most likely a good reason why! Do however, conduct thorough research and explore what others that might not be direct competitors are doing, so that you have a better idea of possible digital options you might not have thought of.

Furthermore, competitor research will inspire you with new ideas such as their SEO strategy (e.g., keywords that are driving the most traffic to their website) or blog post topics. This awareness will allow you to find ways to improve and refine your existing communication methods.

4. Assess your budget

To have an effective digital marketing strategy, it’s important to define your overall budget. This means identifying all the resources that you might need to achieve your objectives. Knowing your budget will help you to also assess current digital marketing channels and whether you would like to keep cut back on existing media or invest in new channels and other forms of media.

When that is all reviewed, then you can define, allocate or reallocate specific portions of your budget to the different means that are needed in order to support your business achieve its objectives.

5. Persistence and Results

Finally, now that you have set your goals and objectives, researched your audience and competitors and reviewed your budget, you’re ready to put your plans in motion through the creation of content and strategy. Having a consistent supply of relevant content whilst remaining persistent, remembering that digital marketing is long-term will aid in the growth of your business, your income of traffic and higher rankings.

Don't forget to monitor results and produce reports that show the performance of your digital marketing activities. These results will help you to better understand which steps in your strategy could be altered to work to your advantage.

We understand that successful digital marketing strategies are hard to create and require research, experience and patience. It can be difficult to create and manage a digital marketing strategy whilst implementing any changes and learning to use new software or skills. If you feel your business could benefit from outsourcing your digital marketing activities to an experienced agency, get in touch today by emailing info@mark-smart.co.uk or by calling us on 077 12 342198, to find out how Marketing Smartly can support you today!