Outsourcing your social media marketing

We regularly receive queries surrounding our social media content services and the benefits of using social media for businesses. Whilst most people we speak to are familiar with using different social platforms for personal use, we often find they don’t understand the full potential and benefits of using it to support their business needs.

That’s why we’ve decided to share four common reasons people come to us to outsource their social media marketing and how we support them to achieve their marketing objectives.

Save time and money

The majority of our clients reach out to us as they simply don’t have enough time to create content, research trends, monitor feeds or engage with followers. Research shows that over 52% of online consumers expect a response on social media within 60 minutes. Failing to engage in a timely manner with your audience can negatively impact your reputation and brand.

Many people underestimate the costs of hiring a full-time social media manager, building a digital marketing strategy and investing in multiple digital software subscription fees required for content marketing.

The first benefit of using our social media services is our team’s wealth of shared knowledge and range of technical skills. Our savvy content creators are equipped with the experience required to come up with creative posts that effectively targets audiences across any social platform. Most importantly, we have access to a range of online tools that allow us to provide our clients with on brand bespoke content.

Gain insights from digital data

Our clients often attempt to pull reports containing an abundance of data from social platforms that they then try to make sense out of. These reports more often than not, get filed away in some hidden folder on their desktop and are rarely reviewed or shared.

It is important to recognise that data analytics is a science that can require an in-depth multimedia skill set depending on the type of data required. Our digital marketing managers are able to not only extract relevant data but can also provide recommendations and visual reports that offer insight into marketing activities which our clients present to their various stakeholders.

Get the right content marketing mix

It can be difficult to know what type of content works best within your industry and how to best engage with your online audience. Most people we speak with have clear corporate objectives but struggle to find a balance between selling to and engaging with their customers.

Most of our clients are initially solely interested in content aimed at maximising their profits as soon as possible but soon realise that adding value to their customers' online journey is more sustainable and helps to build brand loyalty. When it comes to social media we always recommend a mixture of sales-based, informative and educational content that appeals to customers throughout their buying journey. We can plan detailed social media campaigns that use various types of media to reach and engage with customers that are likely to make a purchase.

Focus on what you do best

Our clients often come to understand that although they could follow social media best practice tutorials, they simply don’t have the time or manpower to keep on top of it all whilst maintaining their daily business activities.

Communication is key and we know the importance of being able to trust that things are being done without the need of constant supervision. We take pride in regularly sharing updates and successes with our clients about their marketing activities.

We also provide social media reports and encourage regular catch ups for them to stay in the loop. This enables them to confidently get on with what they do best and leave the marketing to us!

If you are interested in outsourcing your social media marketing to us and would like to arrange a friendly chat to discuss any questions you may have, please send an email to info@mark-smart.co.uk and a member of the team will get back to you!

This blog was written by Jasmine Archer, Digital Marketing Manager at Marketing Smartly Ltd.