Your website will most likely be the first thing customers see and will be where they get their ‘first impression’ of your company. Whether in person or online, getting first impressions right is really important, especially because of the sea of competitors that will happily snap up customers that don't do business with you.
Having a website professionally designed to meet your needs is a huge step towards building a more profitable business. This is because people often decide whether to continue browsing or close the tab and move on within 3 seconds of being on your site, so getting it right is key!
Here are some simple but effective ways the design of your website can support your business objectives and why you should consider hiring a professional web designer.
Your website acts as the face of your business and can help you to instill trust and brand advocacy before you even make direct contact with a prospective customer. Visitors to your site also want to get to know who you are as a company, so whether you are selling a product or service, they want to ensure you can fulfill their needs. Putting the right information in the right places is crucial, as you don’t want to overwhelm visitors but guide them to where they can access details on what they are looking for.
Get found through searches
A poorly coded website can reduce your website’s chances of being found in search engine results. A professionally designed website should include features to help maximise your ranking on search engines and boost your online presence. The content on each page should be relevant to people’s queries whilst linking them to other parts of the website they might be interested in.
Stand out from the competition
In most industries, you’ll find that most websites have a similar look and feel to them that make them unmemorable and less visually engaging for visitors. Having your website professionally designed will ensure your key messages and unique selling points stand out to your audience before leading them to learn more about your offering.
Improve lead generation
Having strategically placed calls to actions on your site will help you to receive information on potential leads that your sales team can use to convert into customers. Whether it's a contact form, appointment booking form or quoting system, a professional web designer will support you by providing advice on placement, wording and functionality tips to save you time and make sure you don’t miss a sale.
Looking to have your website built or redesigned?
Here at Marketing Smartly, we ensure we work with our clients to build bespoke websites from scratch, enabling us to create a site that is fit for purpose. If you are interested in learning more about the benefits of having a professionally designed website and how we can help you, get in touch with a member of our team today by emailing us at email@example.com or calling us on 07712 342198.