Marketing is an essential tool for increasing profit and the awareness of your business. It’s important therefore to use the right marketing techniques to reach your target audience. Even if you do acknowledge the need for marketing, the debate of traditional vs digital marketing may have you stuck. We have shared a few of the many differences of both as well and explored the advantages and disadvantages that we feel are most important.
Traditional marketing is executed using varying offline advertising methods that we encounter daily to reach an audience.
Building a Larger Local Audience - A traditional marketing strategy is great for businesses who are looking to build their local audience. Competing for attention through the use of flyers, events and billboards, depending on the campaign, can be more effective than competing with larger businesses in the digital space nationally or internationally.
Repetitive Marketing - The use of TV and radio marketing in traditional marketing will often play numerous times with catchy jingles and emotive visual images, constantly reminding the audience of a business's offering.
Limited Customisation Options - The broad methods of traditional marketing make it harder to appeal to specific target audience in comparison to the customisable demographics for posts that can be set up to reach well defined online audiences.
Not Easy to Update - Traditional methods cannot be changed or updated once launched, differing to digital marketing which can be edited by a few clicks. If an error needs to be corrected, the old advertisement would have to be replaced with a new one cutting into your marketing budget over time.
Though traditional marketing is effective, it is not the only way to target your market. Digital marketing is on the rise due to the growth of technology enabling businesses to connect with target audiences directly and globally. Whilst also being more cost-effective than traditional marketing.
Digital marketing is essentially any form of advertising that is delivered through digital channels such as search engines, websites, social media, email, and mobile. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
Reach Larger Audiences - Traditional marketing is limited in its' expanse to reach its audience. Digital marketing, however, allows businesses to create and alter a customised campaign to widen their reach to audiences in various cities and countries.
Lower Costs - Digital marketing strategies incur a much lower cost and often improve your return on investment. Sending out an email campaign, for example, can save you a lot more money compared to putting an ad in a costly newspaper that could been viewed by people that are less likely to take further action and complete a purchase.
Blocking or Skipping Ads - Digital marketing gives the audience the option to skip through ads or to simply block them through ad blockers or paying for premium services that remove ads altogether, limiting your reach to your audience.
Changes in Technology & Trends - There are always new emerging trends and technology creating a need for digital marketing tactics to be reviewed and re-evaluated for maximum effectiveness. This, however, can be easily combated through staying up to date with trends and having a strategy in place to improve and change tactics used.
It is important to make the most out of your marketing budget and explore a combination of traditional and digital marketing depending on your business objectives and campaign needs.
If you are unsure where to start when it comes digital marketing, get in touch by emailing a member of the team at email@example.com or visit our website at www.mark-smart.co.uk to find out more about our services.